Giselle ☺︎ Kiwi • Senior Product Designer ✎ Based in London ☆
Explore my case studies
In this portfolio, I've selected 5 unique case studies that highlight my favourite projects. While I’ve had the opportunity to contribute and ship over 16 projects throughout my career, these are just some of my most enjoyable projects that I love to share.
Foodstuffs
Design System
In this case study, I explore the development of a design system for New World, New Zealand's largest supermarket under the Foodstuffs umbrella. This system, crafted with a token-based architecture, was designed for adaptability across Foodstuffs' diverse supermarket brands.
Headstrong
Machine Learning
This case study explored the design of Headstrong, an app that leverages teenager’s phones to support their mental wellbeing. The project, brought to us by New Zealands largest University, the University of Auckland (UOA), explored using AI driven chatbots to give teenagers a safe space to talk about anything that is troubling them.
App re-design
Parkmate
This case study explores into the redesign of ParkMate, New Zealand's most used parking app. The project focused on transforming the user experience and maintaining ParkMate's market leadership.
Coming Soon
Cancer Society
The Cancer Society case study explores the innovation project that we underwent to prove [or disprove!] our clients hypothesis; can we create a compelling meta human value proposition that can have a measurable impact in tapping into untapped donor demographics.
Watercare
Coming soon
This case study explores the overhaul of the Watercare website, a project that consisted of taking an existing website of over 1,000 pages, and condensing it into a concise, beautiful, and easily managed CMS site.
Talks and Articles
Over the past two years, I’ve had the privilege of engaging in AI discussions within the New Zealand design community. I’ve spoken at events, design studios, and universities, and enjoyed leading workshops that taught designers best practice and integration into design processes.
The intersection of Design and AI
“During April, Rod Acevedo and I played hosts alongside other industry designers and AI enthusiasts across Aotearoa. These events brought together an audience seeking insights into the intersection of artificial intelligence and creative processes…”
The Vital Role of Design Principles in Building a Design System
“Design is more than just making things aesthetically pleasing. It’s about solving problems, telling stories, and creating experiences that engage and delight users. But how can we ensure that our designs are not just aesthetically pleasing, but also consistent, functional, and valuable?”
The rise of AI, and the roles and workflows within a design agency
Laura, my colleague at RUSH and myself will be unpacking case studies, discussing the rise of AI and talking about roles and workflow within a digital design agency at Media Design School.
Harnessing the power of AI - using ChatGPT and other AI Tools
Laura, my colleague at RUSH and myself will be unpacking case studies, discussing the rise of AI and talking about roles and workflow within a digital design agency at Media Design School.